Responsive Web Design

What is Responsive Web Design and Why You Should Care?

The use of tablets, smartphones and mobile phones for browsing the internet is growing at a frightening rate. It is therefore vital for businesses to have websites that melt-down well on mobile devices. The best way to do so is creating a responsive web design.

What is responsive web design?

Responsive web design is a practice used when designing a website to allow websites react to the size of a screen, platform, and alignment of the device a user is using. Responsive web design is a technique that has changed the behavior of browsing in recent times. Those websites can quickly change from one device to another. For instance, if someone switches from a smartphone to a tablet, the site will by design change to fit the size of the screen.

Why should business owners care?

Most business owners designed and developed websites for a large screen. However, the rise in mobile-users has come with challenges and benefits as well. The reason why business owners should care is that people are no-longer using desktops to browse or to make online purchases. To counter this and to improve customer experience, the key is to go for a responsive web design.

It may be challenging to switch to a responsive website since there are many things involved. Happily, you can seek the services of web design expert to have an easier time getting things together as required.

The benefits of responsive web design

1. Consolidate marketing efforts

Search engines such as Google has suggested responsive web design as the best technique for digital marketing. They have explained that responsive websites perform well in search results since they are easy to crawl.

2. User friendly

Responsive websites have been designed to make the contents change from one screen size to another. This flexibility makes it attractive, user-friendly and accessible. The technique has foreground images that can turn with the layout to reveal or hide some parts of images. Hence, people can surf your business site irrespective of the environment they find themselves in.

3. Cost-effective

Use of desktops or laptops is typically more expensive than using the mobile devices. Also, smartphones, tablets, and other mobile devices offer easy and quick access to information. So, responsive websites are cost effective for people who are always on the move and those who spend less time in the office.

4. Better online browsing experience

First impression matters, so when someone is visiting your business website for the first time from a tablet or a desktop, you want his or her to have a positive experience. If people visiting your site have to do a lot of zooming and pinching their screens, they are likely to try another website. With a responsive website, users can enjoy better browsing experience.

5. Improved SEO

Having a responsive website instead of a separate mobile and desktop version will improve the SEO by avoiding the issue of duplicate content that can hurt your search rankings. Google also announced a couple years ago that websites that are mobile responsive will have a better chance of ranking in their search engine.

Bottom-line of Responsive Web Design

For business owners, responsive web design reduces development and design costs. They do not have to create different business websites for various devices. Moreover, your business will save some money on maintenance cost since you will be concentrating on one responsive site.

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